Don't Eat the SoupWords and descriptive phrases within medicine, finance, and even sports can sometimes sound weird and off-putting. Many of the words used by non-advisors (brokers, insurance salespeople, etc.) in the investing realm, however, are deliberately meant to confuse and deceive. It’s just word soup. If you are serious about financial security, avoid eating the soup.

Most investment managers, brokers, and other non-advisors communicate not to provide information but rather to portray themselves as the “delicate genius”.

Delicate Genius

Remember this, investing is far more about doing than it is about knowing.

Add on top of the confusing words and terms the element of complicated numbers, charts, and concepts and you have a veritable witches brew that can lead to poor financial decisions.

Fancy Financial Terms From Non-Advisors= Big Risks for Investors

A Vicious Cycle

Obfuscation and confusion serve the purpose of the non-advisor product pedalers (to sell you something) but often push you farther away from your ultimate purpose for investing. Here’s how the cycle works: You buy an expensive investment product from a non-advisor that is ill-suited for you but it takes a year or two for you to figure that out; You jettison the investment, often with a loss, move to another non-advisor and the cycle begins all over again only this time with less money and less time to accomplish your investing goals.

Well intentioned investors fall face forward into the non-advisors trap because of focusing on short term pain instead of longer term purpose. The non-advisors specialize in selling expensive “solutions” to short term maladies that often end up creating even more problems in the long run.

Painful Decisions

The pain versus purpose conundrum is at the core of the investor decision making process. If you allow short term pain to overrule your purpose for investing then all the complexity of the non-advisor word soup will be your standard fare. It’s incredibly important to break this cycle and stay aligned with your values, purpose, and goals.

Investing shouldn’t be overly complex. Don’t let non-advisors make it that way. Start there. Ready for a real conversation?

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